Top 25 U.S. Newspapers Online

Most newspaper rankings are usually based on circulation numbers from the Audit Bureau of Circulations (ABC). It makes sense to rank newspapers by circulation, since the more papers that ship, the more people a paper reaches and the more influence it has. That seems a little outdated. What if you took the top 25 newspapers – at least as far as ABC is concerned – and ranked them by different criteria?

Over the course of the next couple of posts, I’ll take a look at the top 25 papers by a different set of online criteria: website trafficGoogle PageRankTwitter Followers, and Facebook Friends.

Before I start breaking down the newspapers by different criteria, let’s start by looking at the top papers by circulation (based on March 2010 ABC numbers):

  1. Wall Street Journal – 2,092,523
  2. USA Today    1,826,622
  3. New York Times    951,063
  4. Los Angeles Times    616,606
  5. Washington Post    578,482
  6. Daily News    535,059
  7. New York Post    525,004
  8. San Jose Mercury News / Contra Costa Times / Oakland Tribune  516,701
  9. Chicago Tribune    516,032
  10. Houston Chronicle    494,131
  11. The Arizona Republic    433,731
  12. Philadelphia Inquirer / Philadelphia Daily News    356,189
  13. Newsday    334,809
  14. Denver Post    333,675
  15. Star Tribune    295,438
  16. St. Petersburg Times    278,888
  17. Chicago Sun-Times    268,803
  18. The Plain Dealer    267,888
  19. The Oregonian    263,600
  20. The Seattle Times    263,468
  21. Dallas Morning News    260,659
  22. Detroit Free Press    252,017
  23. San Diego Union-Tribune    249,630
  24. San Francisco Chronicle    241,330
  25. The Star-Ledger    236,017

With all the talk of newspapers dying the past couple of years, you have to admit the circulation numbers are pretty impressive. Will that reach translate to the Web? Does offline popularity translate online? We’ll find out over the course of the next couple of posts (my next post will focus on the top 25 newspapers by website traffic).

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