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The Top 11 Journalistics Posts of 2011

This is the third year I’ve written a “Top Journalistics Posts of the Year” post. The greatest hits meme is a little overdone, I know – but when you consider about half our readers are ‘new visitors’, a lot of these posts are new to them. I personally enjoy the exercise of reviewing our best posts from the year. Reflecting on my work from the past year gives me renewed focus for the coming year.

This couldn’t be more true this year. I took a look back at our Top 9 Posts of 2009 and Top 10 Posts of 2010 to see how the blog has changed over the past few years. The first thing that jumped out at me is how good the posts from 2009 were. Three or four of those first posts remain the most-viewed each year on the blog (I won’t reveal which ones they are, mainly because they’re great resources – but in desperate need of updating).

The popularity of these posts tells me two things:

1. Those posts were great – and well worth the effort that went into them (some of the more labor-intensive posts to date)

2. If I was writing great content, posts from 2009 wouldn’t still be the most popular content in 2011

We have a lot of great content lined up for 2012. As always, we welcome your feedback. For now, without further adieu, here are the top posts of 2011:

1. Press Release or Press Delete?

press release or press delete

This was one of my favorite posts to write this year – I couldn’t be more excited that it was your favorite to read and share. In typical Journalistics fashion, the post provided suggestions for writing press releases that don’t get deleted. If you’re going to write a press release, make it great. If you’re not willing to do that, why bother?

2. Surviving Facebook’s New Fan Page Photo Roulette

One of several guest posts that made the list this year, Facebook for newsrooms expert Kim Wilson helped people navigate Facebook’s changes to its fan page photo layout. Maybe Kim will give us some more advice in 2012 to help us navigate Facebook Timeline?

3. 8 Google Tools for Brainstorming I use Google products all the time to help me do things smarter and faster. What an incredible range of great FREE tools Google provides for us all. This post focused on the 8 Google tools I use for brainstorming topic ideas.

4. Making the Case for Infographics in PR

This may as well have been the year of the infographic. There are dozens of great blogs out there dedicated to publishing infographics (and I’ve seen quite a few start-ups pop up dedicated to helping businesses build great infographics – comes to mind). Infographics have run their course for some outlets – see Gizmodo’s The Infographic to End All Infographics for a subtle hint.

5. Journalists on Facebook

facebook for journalists

Facebook has taken some big steps to help the media – and journalists – use Facebook in their work. On the heels of its Facebook for Media page, Facebook launched Journalistics on Facebook this year (and snagged Vadim Lavrusik to manage the effort). If you haven’t checked it out, read the post and head over the Facebook for Journalists to join the conversation

6. PR Students Improve Marketability

I was fortunate to have access to a lot of alumni when I studied public relations and journalism at Utica College of Syracuse University. I’ve always had a pay-it-forward attitude in my career. When Vince Paventa, a recent PR grad, wanted to share his advice to help other entry-level job seekers, I was all for it. His advice was popular. I hope the post helped some people get hired (let us know if it did).

10 iPad Apps for Journalists

I bought a netbook and a Kindle last year at this time. It’s amazing how quickly the iPad took off, pretty much making both of those things obsolete in my book (I broke down and got an iPad by spring). I’m clearly not alone, since the iPad has since cemented its place as the most popular consumer electronics device of all time. This post suggested some iPad apps for journalists. Honestly, every journalist has their favorite iPad apps. That’s one of the things that makes the device so special – its level of customization.

As an interesting side note to illustrate this point, check out this First & 20 blog I just discovered. It shows the first 20 apps from the home screen of notable tech folks. Cool idea. Maybe I should do a follow-up post on the apps media and communications professionals use the most? Send me images of your home screen and maybe I’ll feature them in a post

11. 4 Tips for Creating an Intriguing Elevator Speech

Going down? Everyone can use a good elevator speech. Whether you’re introducing yourself or trying to explain what your company does, a concise elevator pitch is incredibly valuable. Our readers agreed, with this post rounding out our list of 11.

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