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Making the Case for Infographics in PR

Infographics are taking the Web by storm. Not the infographics pioneered by USA Today to make the news more exciting for people that don’t like to read, but rather the so-long-you-need-to-scroll and so-darn-good-you-have-to-read-and-want-to-share kind. Infographics are out of control – everyone is using them. That usually means they work great. Are infographics linkbait? Do they get shared a lot? Absolutely. So how can you use infographics as a weapon in your PR arsenal? Here are a few infographics I like with some suggestions for how you can use infographics to get your message out.

Brian Solis’ Conversation Prism

No list of PR-related infographics is complete without a reference to Brian Solis’ Conversation Prism (the graphic next to the first paragraph), so let’s start there. You’ve probably seen this one a hundred times by now, but it’s worth mentioning because it illustrates the true power and viral nature of infographics (it was also a pioneering move when it came out – infographics weren’t as common as far as viral content goes). Oh, and this infographic makes money. Get yours here.

Public Relations Content Survey Results

What a great way to illustrate the results of a survey. Sure, you could package all your stats in a text-heavy white paper or a fancy-dancy PowerPoint preso, but why not just take the best stuff and make it pretty? Here’s a great example from WalkerSands Communications – they repackaged PR Newswire stats from a study:

A Process Is Better Illustrated With a Picture

You could tell people about your processes, or make them read a ton of content, or you could show them with a picture. People visualize things differently. Communicating visually ensures you deliver your message precisely how you intended. This is a great example of one from Pace Communications. I also really like the fact that Pace offers an embed code for the graphic on this site (making it easy for people to share the graphic).

Foursquare’s 2010 Check-In

Write and send a press release bragging about how much you’ve grown in a year, and you’re probably not going to get a lot of pick-ups. Of course, if you’re Foursquare, they would probably write about you either way. I’ll bet Foursquare got more than twice the press with the following infographic than they would have with a press release. It helps to have some great stats to work with, but this infographic is amazing.

And don’t forget that making people laugh is part of what makes stuff spread online. My favorite stat on this chart is the “Wendy’s who checked-in at Wendy’s”. Brilliant.

Make Boring Stuff Exciting With Infographics

Global Internet traffic growth might not be too exciting to most of you, but this infographic from Mashable Infographics (designed by @nick_sigler) really jazzes things up. Think of the information you could communicate more effectively with infographics.

Is the Infographic the Cure for the Press Release?

When you see infographics like this, you really have to wonder – is the infographic the new way to get your message out? I’ll bet the deliverability and open rates would be much better on a graphic like this than a press release.

Do you know what I’d like to see? An infographic about the use of infographics in communications (if you create it, send it to me). All you really need to launch an infographic assault is an interesting idea, a bunch of stats, and a talented (okay, very talented) graphic designer. That latter part will be your challenge. My guess is design determines 85% of the success of an infographic.

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