I wrote about Facebook for Public Relations back in January and provided a few suggestions for how public relations professionals can use Facebook as part of the PR toolset. Facebook must have really enjoyed the post because now they have launched a new Facebook for PR Page dedicated to “Best practices and conversations around using Facebook for PR.” I love it.
Facebook is the perfect example of an organization that understands modern-day public relations and the importance of integrated social media. Don’t discount the effectiveness of Facebook’s public relations efforts and assume they have some sort of unfair advantage being the world’s largest social network. Facebook uses its own services to extend its brand and earn the loyalty of fans the same way you and I do. That impresses me.
Think of the statement Facebook makes with creating a Page dedicated to talking about how you can use Facebook for PR? The medium supports the message Facebook is trying to get across. Maybe I’m a little over the top here, but the company is doing a lot of things right (remember “How to Build a Better Online Newsroom“?).
Other social networks should take note of this move by Facebook (side note: I’m surprised LinkedIn didn’t do this already since they’ve had LinkedIn for Journalists for a few years now). The PR community serves as one of the largest influencer segments online and offline. We advise our clients on the best communications strategies and tactics to use. By strengthening its relationships with public relations professionals, and showing us the right ways to leverage Facebook for PR, the company is making great strides at getting us all to ‘Like’ them more.
The company’s official position on the creation of the Facebook for PR page is to create a forum where it can (I’m paraphrasing) share its learnings about creating social content, promoting events, optimizing Pages, and integrating with tools off of Facebook.
I’m on board. Learn more about the effort and join the conversation here.