What do you call a new service that promises to help PR people develop better pitches? I’d struggle to come up with a more sensational, attention-grabbing name than Your Pitch Sucks. The founders of Your Pitch Sucks claim that 98% of press releases are tossed in the trash can after being given less than five seconds of review. They also estimate that companies waste more than $450M each year sending out press releases that end up in a “gigantic black hole.” While I couldn’t find the source for their claims, I have no doubt that the numbers are accurate (actually, I wouldn’t be surprised to learn that companies spend a lot more than that on sending out poor-quality releases).
If you’re serious about putting together a solid pitch, the folks at Your Pitch Sucks want to help you out – for a small fee that is. For a small investment of $150 to $200 per pitch, an expert team of PR professionals will evaluate your pitch or press release, providing you with expert notes on how to make your pitch NOT suck. For the extra $50, you get a phone consultation with a PR expert. Heck, they’ll even put together a media list for you, targeting print, broadcast, or other outlets for as little as $400. When you consider the price of alternative services, this can be a great deal – especially if you end up with a better pitch that gets noticed by more of those outlets.
Now I haven’t tried out the service, so I’m in no place to endorse or critique their quality one way or the other, but I’ll admit that the concept could be very helpful for those that don’t know how to put together a solid pitch (or those that have had lackluster success pitching the media in the past). The Your Pitch Sucks team claims to have successfully placed news stories in The New York Times, Time, BusinessWeek, and The Washington Post, as well as in major broadcast outlets such as The Oprah Winfrey Show, Good Morning America, and The Today Show. With that track record, it couldn’t hurt to give them a shot.