Trends

Trends

The State of the News Media 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th…

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It’s Time to Get Real About Real-Time Marketing & PR

When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago, I…

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Media Has Changed… It’s Time for PR to Catch Up

Let’s face it. If you you’re stuck with business as usual, this won’t be your year. Brands are racing to…

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How to Build a Better Online Newsroom

What makes a great online newsroom? For starters, news. If you have plenty of compelling, relevant, timely, engaging, exclusive, or otherwise…

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The Lost Art of the Media Alert

You hear a lot of talk about press releases as a PR tactic, but what about the media alert (also…

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Does News Accuracy Matter?

There was a time when being right was more important than being first to report a story, right? This has been a hot topic…

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