Strategy

Strategy

How to Create a Communications Strategy

A lot of organizations have separate documented communication strategies for each communications discipline. Your organization may have a public relations…

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Product Samples as a PR Tactic

So you’re trying to get coverage for a new product in mainstream publications. You’re in the midst of the Holiday…

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What’s Your Personal PR Plan?

With the rise of blogging and social media, individuals have more opportunities than ever to brand and promote themselves. What…

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How Do You Measure PR?

Most public relations professionals now measure PR. Most clients expect some form of PR measurement, whether PR is managed by an…

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