Marketing

Every Brand Has a Story To Tell

One of the first clients I worked with out of college was a toilet company. Granted the company was the…

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PR is the MVP of Super Bowl Advertising

According to Time, the average cost of running a 30-second spot this coming Sunday is $4 million – up from $3.5 million…

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Action, Reaction, Interaction, and Transaction

I’ve been writing a lot about strategy in this series on message planning. When you enter the execution stage and…

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Find and Define Your Audiences

There’s an audience for anything and everything. Do you know who your audiences are? How about your most important audiences?…

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How To Create A Message Platform

As promised in my Message Planning post, here is the first post in my series on message planning. If you don’t know…

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Message Planning

This is the first post in a series on the importance of message planning in the communications process. I’ve been thinking a…

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Networking Online and Offline

Networking is a topic near and dear to my heart. Every single opportunity I’ve had in my lifetime to date…

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10 Things I Love About SXSW

It’s that time of year again. No, not time to spring ahead… well, actually, it is time for that on…

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Surviving in a Pay-to-Play World

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like…

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Tell Me About It

What does your company do? Do you have a description you can send me? If marketing communications is a component…

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