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PR is Essential in the Music Industry

PR is Essential in the Music Industry

Music has always been one of those few things in the world that has the power to bring together people…
How to Find and Land Speaking Opportunities

How to Find and Land Speaking Opportunities

Speaking at conferences and events is a great way to meet new people, learn new things and see new places.…
Use Community to Drive Impressions and Revenue

Use Community to Drive Impressions and Revenue

It’s no secret that media properties—newspapers, in particular—are facing disruptive challenges today. These include the physical cost of newsprint, the…
Five Ws and One H: The Secret to Complete News Stories

Five Ws and One H: The Secret to Complete News Stories

If you ever sat through Journalism 101, you know all about the Five Ws and one H. For the rest of you,…
Crisis Communications Planning Essential for High-Profile Athletes

Crisis Communications Planning Essential for High-Profile Athletes

No professional athlete is immune to the need for crisis communications planning. Just ask Tiger Woods, Ben Rothlisberger, Michael Phelps, Michael…
Are You Communicating in Real-Time?

Are You Communicating in Real-Time?

Are you communicating in real-time? This question has been on my mind a lot since I heard David Meerman Scott present at the…
Do You Need An Internship to Get a Job in PR?

Do You Need An Internship to Get a Job in PR?

It’s the end of another school year for a lot of PR students. Most of you probably have internships lined…
How to Pitch a Story: Part One

How to Pitch a Story: Part One

Whether you’re just starting out in PR, you’ll need to know how to pitch a story. With all the talk about…
Mediaite Provides a Fresh Perspective on Media News

Mediaite Provides a Fresh Perspective on Media News

I don’t remember subscribing to Mediaite. I checked Gmail to see if/when I got a confirmation, but nothing turned up. I…
14 Free Resources for Building a Media List

14 Free Resources for Building a Media List

Not everyone can afford a subscription to Vocus or Cision. If you are one of them, and you need to build a media…
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