Business

Business

10 Things I Love About SXSW

10 Things I Love About SXSW

It’s that time of year again. No, not time to spring ahead… well, actually, it is time for that on…
Surviving in a Pay-to-Play World

Surviving in a Pay-to-Play World

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like…
The Name Game

The Name Game

Picking a name, whether, for a new baby, pet, or blog post can be intimidating. But when it comes to…
Are You Listening?

Are You Listening?

The physical presence of ears does not make you a good listener. Listening makes you a good listener. If you’ve…
Exceed Client Expectations Without Exceeding the Budget

Exceed Client Expectations Without Exceeding the Budget

With today’s unpredictable stock market and still-fragile economy, every dollar counts. Budgets remain slim for many PR agencies and the…
Making the Case for Infographics in PR

Making the Case for Infographics in PR

Infographics are taking the Web by storm. Not the infographics pioneered by USA Today to make the news more exciting for people…
Monitor Check-In and Review Sites to Boost Business

Monitor Check-In and Review Sites to Boost Business

When something doesn’t smell or taste right to you, what do you do? You tell your friends around you to…
When Communicating, Start With ‘Why’

When Communicating, Start With ‘Why’

A while ago, my brother gave me the book, Start with Why: How Great Leaders Inspire Everyone to Take Action by…
Will Google, Apple, and Amazon Fuel Newspaper, Magazine Subscriptions?

Will Google, Apple, and Amazon Fuel Newspaper, Magazine Subscriptions?

While a lot of people in the media industry spent the past couple of years figuring out how to make…
13 Ways to Keep Your Pitch From Getting Deleted

13 Ways to Keep Your Pitch From Getting Deleted

In survey after survey, journalists consistently cite email as their preferred method of contact – provided the email pitch is…
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