Business

Business

Managing Client Expectations In PR

Managing Client Expectations In PR

Now more than ever, it’s critical that your clients understand what PR is and isn’t. Many of the negative perceptions…
The State of the News Media 2015

The State of the News Media 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th…
PR Tools That Don’t Rhyme with Focus or Vision

PR Tools That Don’t Rhyme with Focus or Vision

I’ve used products from Vocus, Cision, BurrellesLuce, PRNewswire, BusinessWire, and Marketwire in the past, and they’ve all helped me get my work done faster and deliver stronger results…
How to Create a Communications Strategy

How to Create a Communications Strategy

A lot of organizations have separate documented communication strategies for each communications discipline. Your organization may have a public relations…
Your Brand As Media

Your Brand As Media

Three years ago, using the “earned, owned, and paid” organization for media strategy sounded cool. The earned-owned-paid slide in my…
The Two Most Effective Media Relations Tactics for 2013

The Two Most Effective Media Relations Tactics for 2013

You want more publicity, don’t you? Whether it’s for yourself, your organization or the clients you represent, more publicity is…
Action, Reaction, Interaction, and Transaction

Action, Reaction, Interaction, and Transaction

I’ve been writing a lot about strategy in this series on message planning. When you enter the execution stage and…
How To Create A Message Platform

How To Create A Message Platform

As promised in my Message Planning post, here is the first post in my series on message planning. If you don’t know…
Message Planning

Message Planning

This is the first post in a series on the importance of message planning in the communications process. I’ve been thinking a…
Networking Online and Offline

Networking Online and Offline

Networking is a topic near and dear to my heart. Every single opportunity I’ve had in my lifetime to date…
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