Marketing

Quick Tips to Improve Your PR and Marketing Writing

Learning to become a better writer, like any skill you want to master, takes practice and a desire to improve.…

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Managing Client Expectations In PR

Now more than ever, it’s critical that your clients understand what PR is and isn’t. Many of the negative perceptions…

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Thoughts on the Pay-Per-Placement Model of PR

I was scanning some PR questions in LinkedIn Answers today and I came across a user looking for referrals to…

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The State of the News Media 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th…

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PR Tools That Don’t Rhyme with Focus or Vision

I’ve used products from Vocus, Cision, BurrellesLuce, PRNewswire, BusinessWire, and Marketwire in the past, and they’ve all helped me get my work done faster and deliver stronger results…

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How to Create a Communications Strategy

A lot of organizations have separate documented communication strategies for each communications discipline. Your organization may have a public relations…

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It’s Time to Get Real About Real-Time Marketing & PR

When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago,…

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Taking a Newsroom Approach to Content Marketing

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage…

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Your Brand As Media

Three years ago, using the “earned, owned, and paid” organization for media strategy sounded cool. The earned-owned-paid slide in my…

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The Two Most Effective Media Relations Tactics for 2013

You want more publicity, don’t you? Whether it’s for yourself, your organization, or the clients you represent, more publicity is…

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