Journalism

Four Lessons Military and Civilian PR Pros Can Teach Each Other -Part I

If you were going to stereotype military public affairs (PA) professionals, you would say that they lack creativity, obsess over…

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Create Your Expert Profile to Reach More Journalists

Everyone is an expert on something. Are you an expert on something? Do journalists and bloggers know about your expertise?…

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Can PR Spam Be Stopped?

Any journalist or blogger will admit to receiving a lot of off-topic pitches and press releases. Some would classify this…

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A Conversation Between Journalists, Bloggers, and PR Folks – #journchat

If you’re a Twitter user, chances are good you’ve come across #journchat, a weekly discussion between journalists, bloggers, and PR folks…

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Journalists and Bloggers Are In Control… Don’t Piss Them Off

If you work in media relations, journalists and bloggers are your bosses. I think a lot of media relations pros…

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Community Funded Journalism – The Spot.Us Model

I recently stumbled across the website for Spot.Us, an interesting model in news production. Spot.Us is a nonprofit project of the Center…

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Selling the Story – What PR Can Learn From Sales

I’ve been fortunate to work in both media relations and sales over the course of my career. I see a lot of…

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Journalism Isn’t Going Anywhere

A lot of great journalists have lost their jobs in the past year. A lot of great newspapers have gone under…

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What We Like About HARO – Help A Reporter Out

If you haven’t heard of HARO yet, you probably aren’t a journalist, blogger, or public relations professional. HARO, an acronym for “Help…

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Will Journalists Flock to PR? We Can Only Hope.

More and more journalists are working on their resumes instead of articles these days. Just glance at the business section…

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