Blog Posts

Smile and Dial

Smile and dial get a bad rep. I rarely hear the term used positively. You should know by now that…

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You’re Still Allowed to Major in Journalism

For most recent graduates who studied journalism, the road ahead has been painted as jagged, rough, and tiresome. Even worse,…

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Somebody’s Watching You (What Do They See?)

Do you ever feel like somebody’s watching you? Guess what? They are. If you post, tweet, check in, poke, ping,…

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Social Media Has Changed Brand Management Forever

When it comes to online brand management, most businesses are already familiar with the more common techniques such as using…

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It’s July 4th… Are You Ready for a Hot Dog Eating Contest?

There are influencers on the web for just about every subject under the sun. Pick a topic of your choice…

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How NOT To Leave Blog Feedback

I love to blog. I don’t do it for fame or fortune, I do it because thousands of you read…

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No Comment… The Worst Phrase in PR?

I can think of no two worse words in PR than “no comment.” You might as well say “guilty as…

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Four Lessons Military and Civilian PR Pros Can Teach – Part II

In the first post in this series, I introduced a series of stereotypes about military public affairs (PA) and civilian public…

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Using PR to Raise $9.5 Million

On the weekend of February 18-20, the 2011 Penn State IFC/Panhellenic Dance Marathon (a.k.a. THON) saw 708 students stand for 46…

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4 Tips for Creating an Intriguing Elevator Speech

When someone asks what you or your organization does, are you prepared with an on-message, concise explanation? If somebody asked…

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