Journalism

Journalism 101: 16 Things You Learn In Journalism School

It’s been a couple of years since I sat in a journalism class, but I’m guessing (and hopeful) they still…

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The State of the News Media 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th…

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Advice for PR and Journalism Students

I recently heard from an old friend (a former CMO) who is now a lecturer at a university up in…

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Your Brand As Media

Three years ago, using the “earned, owned, and paid” organization for media strategy sounded cool. The earned-owned-paid slide in my…

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Let Me Ask You a Question

It’s much easier to answer questions when you have time to prepare. When you’re being interviewed by a journalist, grilled…

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Skills Entry-Level PR Hires Should Have

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have…

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The Two Most Effective Media Relations Tactics for 2013

You want more publicity, don’t you? Whether it’s for yourself, your organization or the clients you represent, more publicity is…

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What Led You to PR or Journalism?

Time for some reminiscing. Think back (for some of you, think way, way back). What led you to PR or…

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How to Prepare for Press Interviews

As the next installment in my series on message planning and delivery, I’d like to focus on preparing for media…

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The Top 12 Journalistics Posts of 2012

Our top posts for the year post have become a tradition at Journalistics. While some might think an annual rehash…

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