Content Strategy

Content Strategy

How Do Journalists and Bloggers Decide What to Write About?

How do journalists and bloggers decide what to write about? If you guessed they get all their ideas from PR…

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Top Trends, Campaigns, and Platforms of SXSW 2015

Despite the drone-free skies at SXSW 2015, there is still plenty flying around Austin this weekend. While this isn’t a statistically…

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How to Create a Communications Strategy

A lot of organizations have separate documented communication strategies for each communications discipline. Your organization may have a public relations…

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Want More Results? Make Your Content Likable and Linkable

If there’s one area where journalists and public relations professionals are in complete agreement, it’s around writing quality. Whether you’re…

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It’s Not Too Late for Your Company to Blog

I realize many of you reading this post are already up to speed with blogging. You may have a personal…

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Use Case Studies to Generate More Publicity

Case studies have always been a powerful sales tool for marketers. Case studies are one of the most effective ways for…

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The First Four Months of Journalistics

I can’t believe it’s only been four months since my first post. While I’ve helped a lot of people launch blogs in…

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