Content Marketing

Content Marketing

Selling the Story – What PR Can Learn From Sales

I’ve been fortunate to work in both media relations and sales over the course of my career. I see a lot of…

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Top Trends, Campaigns, and Platforms of SXSW 2015

Despite the drone-free skies at SXSW 2015, there is still plenty flying around Austin this weekend. While this isn’t a statistically…

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How To Develop Your Digital Content Strategy

What’s a digital content strategy? This is a hard question to answer in 2015. Is a digital content strategy something…

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Taking a Newsroom Approach to Content Marketing

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage…

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Make Your Content SMO Happy

I first learned about SEO in my editing class at the University of Florida. I didn’t pay attention. Not because…

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Publishers Split on Paid Online News Content Debate

I hate paying for online news content. It’s not that I don’t value reporting, it’s that I can get the…

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Want More Results? Make Your Content Likable and Linkable

If there’s one area where journalists and public relations professionals are in complete agreement, it’s around writing quality. Whether you’re…

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It’s Not Too Late for Your Company to Blog

I realize many of you reading this post are already up to speed with blogging. You may have a personal…

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A Look at How People Share Content on the Web

We all know it’s good to share, right? Silicon Alley Insider recently shared some information with us on How People Share…

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Twitter PR Worth $48 Million Last Month

I’m sure most of you saw the coverage this week that Twitter’s PR was worth $48 million over the past month,…

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