Yesterday we did a post about some of the most common challenges facing media relations professionals in 2009. Now we’ll shift gears and touch on the biggest challenges facing journalists today. Like the media relations challenges, we’ve had some great discussions with journalists about their current working environments and the challenges they face on a daily basis.
Some of the most challenges cited by journalists are:
- Having to write content across multiple formats (print, Web, blog, etc.) – asked to produce more content than ever before
- Dealing with constant changes to coverage areas and beats
- Working in uncertain economic environment – layoffs are happening all over the place
- Forced to do more with less – staff cuts means there’s more work for those left behind
- Competing against other outlets for the best stories – working around challenges of a 24/7, global news climate
- Adapting to new media – social networking and Twitter for example
- Processing and filtering incoming information efficiently – including the high-volume of pitches and press releases
- Managing relationships and sources for ongoing story development
- Dealing with uninformed PR reps and off-topic pitches
- Finding necessary information from PR reps and online press rooms
Many of these findings will come as no surprise to professional journalists or publicists, but the problems seem to be amplified in the current uncertain economic environment.
Do you work in the current media environment? What challenges are you facing on a daily basis? In what areas could you use more help to do your job? What could media relations professionals do to make your job easier? What tools or resources do you find most helpful in your daily work? Let us know your thoughts.
- Your Brand As Media
- The State of the News Media 2015
- The Two Most Effective Media Relations Tactics for 2013