Arman

Journalism

Skills Entry-Level PR Hires Should Have

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have…

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Business

The Two Most Effective Media Relations Tactics for 2013

You want more publicity, don’t you? Whether it’s for yourself, your organization or the clients you represent, more publicity is…

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Marketing

Every Brand Has a Story To Tell

One of the first clients I worked with out of college was a toilet company. Granted the company was the…

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Journalism

What Led You to PR or Journalism?

Time for some reminiscing. Think back (for some of you, think way, way back). What led you to PR or…

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Marketing

PR is the MVP of Super Bowl Advertising

According to Time, the average cost of running a 30-second spot this coming Sunday is $4 million – up from $3.5 million…

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Journalism

How to Prepare for Press Interviews

As the next installment in my series on message planning and delivery, I’d like to focus on preparing for media…

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Journalism

The Top 12 Journalistics Posts of 2012

Our top posts for the year post have become a tradition at Journalistics. While some might think an annual rehash…

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Journalism

Message Mapping for Stronger Relationships

I think Lewis Caroll said it best, “If you don’t know where you’re doing, any road will get you there.”…

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Business

Action, Reaction, Interaction, and Transaction

I’ve been writing a lot about strategy in this series on message planning. When you enter the execution stage and…

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Marketing

Find and Define Your Audiences

There’s an audience for anything and everything. Do you know who your audiences are? How about your most important audiences?…

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