Arman

Blog Posts

Journalism 101: 16 Things You Learn In Journalism School

It’s been a couple of years since I sat in a journalism class, but I’m guessing (and hopeful) they still…

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Business

The State of the News Media 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th…

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Journalism

Advice for PR and Journalism Students

I recently heard from an old friend (a former CMO) who is now a lecturer at a university up in…

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Business

PR Tools That Don’t Rhyme with Focus or Vision

I’ve used products from Vocus, Cision, BurrellesLuce, PRNewswire, BusinessWire, and Marketwire in the past, and they’ve all helped me get my work done faster and deliver stronger results…

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Business

How to Create a Communications Strategy

A lot of organizations have separate documented communication strategies for each communications discipline. Your organization may have a public relations…

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Marketing

It’s Time to Get Real About Real-Time Marketing & PR

When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago, I…

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Blog Posts

How to Create an Editorial Calendar

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or…

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Marketing

Taking a Newsroom Approach to Content Marketing

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage…

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Business

Your Brand As Media

Three years ago, using the “earned, owned, and paid” organization for media strategy sounded cool. The earned-owned-paid slide in my…

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Journalism

Let Me Ask You a Question

It’s much easier to answer questions when you have time to prepare. When you’re being interviewed by a journalist, grilled…

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