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Marketing

    18 October 2021

    Quick Tips to Improve Your PR and Marketing Writing

    Learning to become a better writer, like any skill you want to master, takes practice and a desire to improve.…
    18 October 2021

    Managing Client Expectations In PR

    Now more than ever, it’s critical that your clients understand what PR is and isn’t. Many of the negative perceptions…
    16 October 2021

    Selling the Story – What PR Can Learn From Sales

    I’ve been fortunate to work in both media relations and sales over the course of my career. I see a lot of…
    16 October 2021

    Thoughts on the Pay-Per-Placement Model of PR

    I was scanning some PR questions in LinkedIn Answers today and I came across a user looking for referrals to…
    15 October 2021

    Top Trends, Campaigns, and Platforms of SXSW 2015

    Despite the drone-free skies at SXSW 2015, there is still plenty flying around Austin this weekend. While this isn’t a statistically…

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